Sony Alpha ILCE-7M3M with All new Lens FE 28-70mm F3.5-5.6 OSS II | Full-Frame Hybrid Camera 24.2MP Interchangeable-Lens Mirrorless Camera|4K HDR Video Recording – Black

Price: ₹1,61,490 - ₹1,41,990.00
(as of May 21, 2026 08:11:27 UTC – Details)

From the manufacturer

Sony Alpha 7 III Full-frame Mirrorless Interchangeable-Lens Camera

Capture the peaks of more decisive moments with the Alpha 7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs. A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

Capture the peaks of more decisive moments with the Alpha 7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs. A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

24.2MP 35 mm full-frame CMOS sensor BIONZ X Image Processing Engine Record Full HD 1080/24/60P videos Gorgeous low light photos with ISO upto 51200 4K HDR movie recording capability 5 axis in body optical image stabilisation External mic and audio input plus headphone jack

Always keep the eye in focus

Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness.

Real-time Eye AF for animal

The same eye-detection algorithms that make great portraits of people have been adapted to animals as well, to help you get beautiful pet portraits and wildlife shots.The feature works by automatically detecting and tracking the eyes of animals that you’re photographing, for beautiful pet portraits and wildlife shots.

Fast continuous shooting with AF/AE at up to 10fps

With new shutter charge unit and image processing system refinements, the Alpha 7 III can shoot continuously at up to 10fps with AF/AE tracking. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.

In-body 5-axis image stabilisation with 5.0-stop shutter speed advantage

The system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the camera can take full advantage of its imaging capability.

Longer battery life to shoot for more professional lengths

For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of up to approximately 710 photos with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording.

Touch screen LCD for instant focus operation

A 3.0-type 922K-dot LCD screen offers Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107 °, and down by as much as 41 ° for flexible, convenient camera holding and shot monitoring.

Anti-flicker shooting

Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still images. This suppresses exposure and colouranomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colourinconsistency between continuous shots.

Wide range of 54 Native mirrorless Lenses

Capture the world the way you see it with wide range of mirrorless camera lenses available for Sony mirrorless cameras. The compact and lightweight Sony lens provides excellent corner-to-corner resolution and beautiful bokeh. Sony’s 54 mirrorless native lenses are designed for today and tomorrow’s cameras and image sensors

24.2MP 35mm full-frame CMOS sensor with back-illuminated design
Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)
Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points
High-speed continuous shooting of up to 10 fps with AF/AE tracking
4K HDR movie recording capability

Product summary

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